Advertisement
CSR - Pharma
Major initiatives in the social sector include: Establishment of the Sustainable Development Society, or Sundesh, in 1993 - a non-profit organisation to promote research and welfare activities in rural areas.
Sundesh
At Sundesh, the team has initiated social development programmes that take a holistic approach. Integrating various aspects like health, literacy, employment and empowerment to let people take control of their lives.
Aims & Objectives
• To design and implement integrated rural and slum development programmes for health, education, improved nutrition and socio-economic upliftment.
• To promote a better awareness and understanding of environmental issues.
• To highlight the links between basic personal and household hygiene, sanitation and health.
• To improve access to affordable, quality health services and expand medical facilities to rural areas.
• To introduce group vocational training programmes for building income generation skills.
• To empower communities for better control of their lives by participating in rural development programmes.
The key areas of operation include
• Promoting hygiene and health - in collaboration with the Chunni Lal Medical Trust, we operate in 12 adopted villages providing medicare services and conducting mass awareness drives.
• Promoting formal and non-formal education - For children who have dropped out of school as well as ones who have never been to school, Sundesh provides the assistance and opportunity to take up formal education. Sundesh also works for promotion of adult literacy and has opened 2 teaching centres.
• Promoting income generating activities - To help communities find means of livelihood that suit their skills, Sundesh has established vocational training facilities for cutting and tailoring, bee-keeping, mushroom farming and food preservation.
• Promoting self-reliance - We encourage people to form cooperatives and self-help groups that can ultimately take care of the community’s needs. There are already 25 Self-help groups of economically weak families and groups formed by members of lower and middle-income families.
Promoting health and hygiene amongst the underpriviledged through the Chunnilal Medical Trust
• The Chunnilal Medical Trust has a dedicated team of doctors and specialists in social medicine. They organise regular medical camps to provide medical services in areas that have no access to proper hospitals or medical centres.
• The Trust also conducts regular health awareness camps for the local communities. Where they are given simple solutions for every-day health and hygiene.
• They are also motivated to follow mother and child health programmes, including immunisation and proper ante and post-natal care.
Organising the Plant for Life programme for schoolchildren - to create environmental awareness amongst young minds
• The programme started by organising awareness camps in various schools. Children were initiated into the world of plants and trees through colourful flip charts and storybooks. They were also involved in creative exercises like poster competitions that helped generate a lot of excitement.
Contact details : Dabur India Ltd
Kaushambi
Ghaziabad - 201010
Uttar Pradesh, India
Telephone:
+91 (0120) 3982000 (30 Lines)
+91 (0120) 3001000 (30 Lines)
Web address :www.dabur.com/
| Rate me.... |  Mail this article Print this article |
||||||||||||
|
|||||||||||||
Post Your Comments
Most Searched Tags
Advertisement
Here's your chance to be our 'Student Journalist of the Month', a contest for aspiring students to pool in their ideas and views on burning issues in the Human Resource space. It's simple! Post your article here and you could be the winner.
Topics of the month
- The need for CSR
- Role of EQ in a successful career